The President of UKE signed deregulatory decisions for the market for short text messages (SMS) termination on mobile networks.
The new decisions withdraw the obligations imposed in 2010 on mobile operators: Polkomtel Sp. z o.o., T-Mobile Polska S.A., Orange Polska S.A., P4 Sp. z o.o. and Cyfrowy Polsat S.A.
The regulation initiated in 2010 has resulted in effective reduction of prices and increased availability of unlimited text message offers, ensuring transparency and fair competition standards in cooperation among operators. It is worth noting that, being designated as having SMP, the operators lowered their wholesale rates on their own initiative to the level expected by UKE at that time.
Today, after 6 years, as a result of growing importance of OTT services (mainly messengers), reduction of data transmission prices and widespread availability of smartphones, the SMS market is characterised by effective competitive pressure. Further regulation has become unfounded. The regulatory measures have achieved their purpose, shaped transparent market rules, opened the way for no-limit offers. Today I have the personal satisfaction of signing the decisions crowning the project for the implementation of which I was once responsible as an analyst
− says Marcin Cichy, the President of UKE.
The adopted deregulation solution will provide stable conditions for market development. After a 90-day transition period, the regulatory obligations imposed on operators will cease to apply.
The decision of the President of UKE corresponds with a Europe-wide trend associated with the departure from SMS regulation. Closing a certain stage on the market for SMS termination does not mean, however, that we will cease monitoring it. At the wholesale level, the significance of problems related to cooperation between operators and content providers is increasing. In the retail area, the issues of access to content and premium rate services are still valid
− said President Marcin Cichy.Attachments in the original version