Report on mobile market penetration - UKE

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Report on mobile market penetration


2012-10-17

The Office of Electronic Communications has analysed the number of customers of mobile networks who used prepaid and post-paid services without distinguishing between access technology (2G, 3G, 4G).

 

The Office of Electronic Communications has analysed the number of customers of mobile networks who used prepaid and post-paid services without distinguishing between access technology (2G, 3G, 4G).

The purpose of this report is to show the total number of SIM cards and mobile market penetration calculated on this basis, depending on the methodology of data collection and processing adopted by various entities performing the calculations. The report is also an attempt at estimating the actual penetration of the mobile market.

The report on mobile market penetration was prepared based on the data coming from the following sources:

  • Annual reporting of telecommunications undertakings submitted to the Office of Electronic Communications,
  • The "Digital Agenda" of the European Commission,
  • Analysys Mason's report,
  • Study of the Central Statistical Office entitled "Communication - the results of operations in 2011"

The report shows the diversity in the number of users and penetration of mobile services based on the calculation method. According to the methodology developed by UKE, nominal penetration amounted to 130.2%, and according to the Digital Agenda - 119.4%. According to the assumptions of Analysys Mason it amounted to 123.7%, and according to the data of the Central Statistical Office - 132.7%.

The diversity of the assumptions of individual entities results in significant discrepancies reaching hundreds of thousands of cards, which translates into a maximum differential of up to 13.3 percentage points in the penetration of mobile services.

The biggest differences are caused by taking into account only active mobile network users. The term active user means, in the case of post-paid services, subscribers bound by a valid agreement with the operator, in the case of pre-paid services - customers who actively used mobile telephony services in the indicated period (calls, text messages, image messages, data transmission).

According to the data of the Office of Electronic Communications, the number of all SIM cards at the end of June 2012 was approximately 50.5 million, which resulted in a nominal penetration of 131.2%.

In addition, the estimates of UKE help to determine the volume of non-active users who did not use any telecommunications services in the period from 1 April 2012 to 30 June 2012. Taking into account the number of actually used SIM cards, the actual penetration at the end of June 2012 was 108.9%.

The report is available in Polish.

 

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    INTRODUCTION
    The President of the Office of Electronic Communications (President of UKE) is the national regulatory authority for the market of telecommunications and postal services. The President of UKE is also the specialised authority in the area of equipment conformity assessment, including telecommunications terminal equipment and radio equipment.

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    INTERNATIONAL ACTIVITY
    Here you can find information about the most import ant international events, significant for the development of telecommunications and postal markets In Poland and for the statutory activity of the Office of Electronic Communications.
    International activity of the President of UKE consists of, inter alia, cooperation with the European Commission, other EU institutions and Regulatory Authorities of EU Member State. It includes also the cooperation within organizations of which UKE is a member, i.e. the International Telecommunications Union (ITU), the Body for European Regulators of Electronic Communications (BEREC) and the European Committee for Postal Regulation (CERP).


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    CONTACT
    Contact details representatives of the Office of Electronic Communications (UKE).
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